Tips for brands on Tik Tok


Tik tok is becoming more and more popular among brands and entrepreneurs. 

It is estimated that Tik Tok is number six in the most downloaded social media, and it basically consists of creating short videos to which you can add filters, music, stickers, and hashtags. With Tiktok, you can have a very rapid growth in a short period of time. 

It is very important if you have a brand or if you are a business owner that you understand the platform in order to have good results.



Analyzing the algorithm.

 

You can turn the algorithm into an ally by understanding how it works.

The algorithm will decide when and who will see a publication, and that's what makes a video more or less reachable. 


Using data about your interactions, comments, and time spent watching videos, Tiktok makes content just for you. 

If you like short videos, it will show them to you. You can find more of what you like if you like a particular trend, song or hashtag 

 

Before showing you a video, the algorithm considers these factors:


 

 

Is tiktok the right place for your brand?


This platform requires a lot of time and resources, and probably doesn't fit your niche.

It's a platform that prioritizes organic content. Your content will be shown more often by the algorithm if you humanize your brand by showing the face behind the brand. Always remember tik tok's slogan: "Real people, real videos". 

If you just show your product, or if you create very edited or very planned content, you won't get good results.


You can hire a model or integrate a brand ambassador into your marketing plan if you don't want to be visible in the videos.


In the beginning, when you don't have a large budget, you can change products for content. The ambassador marketing strategy is a type of referral marketing that uses credible people, such as loyal customers and "micro-influencers" to promote a brand.


Using this strategy, you can ask your customers or micro influencers to create videos with a specific hashtag and a specific sound for your brand.


It is very important that the video does not look paid, it must look as organic as possible, to have better results. The brand must fit the person's lifestyle. Don't make it seem like a promotion. If the marketing team is imaginative, this can be a very cheap marketing strategy.


Moreover, another thing you should keep in mind is that the platform needs to be able to cater to your niche. The platform Tiktok is for generation Z, but there's one niche that's growing a lot right now, and that's millennials. 


Are you interested in tik tok viralization and its power? 

Keep an eye out for the next post :)